Category: Product analysis & forecasting

Challenge.  Bellevue-based Internet Co.’s signature social networking product lagged behind its competitors in keyword search rankings and online traffic.  Internet Co.’s director of marketing wanted to improve the product’s online performance, increase traffic to its site, and ultimately increase its user base. Approach.  My team and I performed research into key SEM principles and strategies…
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Challenge.  Global Supply Chain Technology Co.’s supply chain operations team was entering contract re-negotiations with a key overseas vendor and needed a baseline cost analysis of products at both part and configuration levels.  They had concerns with the integrity of existing data coming from internal sources and needed reliable information quickly in preparation for their…
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Challenge.  International Humanitarian Aid Non-Profit Organization’s strategic planning director needed a resource allocation model for one the organization’s key products.  One of her requirements was that she wanted an optimal distribution of resources based on certain key factors and constraints.  The sources of information she was working with had copious amounts of data, not all…
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Challenge.  The client, a product management consultant at a niche business consultancy, needed a financial forecast model for her clients’ prospective new product launch.  She wanted a two-year revenue and expense model that accurately reflected the product’s expected performance in the market and incorporated multiple customer and revenue streams and user-controllable variables.  Furthermore, she was…
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Challenge.  The strategic marketing director at International Humanitarian Aid Non-Profit Organization wanted to understand why a couple products in his portfolio were underperforming with respect to funding. Approach.  I performed an assessment of these products which included a review of their revenues, interviews of key operations and field personnel, and reviews of donor engagement processes…
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A Tool for Big Decisions When you first started up your business, you may have made many of your initial decisions by gut instinct.  At this level, perhaps your intuition worked out for you more often than not.  After your business began to grow and you added staff, you may have made decisions by committee,…
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