Category: Business development

Challenge.  The corporate sponsorship chair of the local chapter of a national professional association wasn’t happy with the current document her team used in their sponsorship procurement activities and sought a new document that better represented the organization and communicated the benefits and value of partnership to prospective sponsors. Approach.  Working collaboratively with the sponsorship…
Read more

Professional marketers will mention the importance of systematizing your business development activities and building a pipeline or a sales funnel to capture leads.  For the longest time, savvy marketing directors have built these systems for their organizations in the physical world but, with the expansion of the Internet into all aspects of our lives, you…
Read more