Challenge. Medical Pathologist, MD/PhD, was interested in determining the economic viability of a start-up business providing clinical pathology services to medical facilities in the Puget Sound region. This business would be centered on a relatively new pathology procedure which was seeing increasing adoption among physicians and other primary medical care providers.
Approach. I performed background research into the specific procedure and the pathology field in general, interviewed leading medical professionals in the region, and performed secondary market and industry research. I also performed an industry analysis and presented my findings and recommendation in a final report.
Results. With this insight from the market feasibility assessment, Medical Pathologist was able to make a more informed, objective business decision on an important business matter.